How interest shapes word-of-mouth over different channels
Jonah Berger and Raghuram Iyengar
Year of publication: |
2011
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Authors: | Berger, Jonah ; Iyengar, Raghuram |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2011, 3, p. 3-37
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Saved in:
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