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Shifting selves and product reviews : how the effects of product reviews vary depending on the self-views and self-regulatory goals of consumers
Kwon, Ohyoon; Sung, Yongjun - In: International journal of electronic commerce : IJEC 17 (2012/13) 1, pp. 59-82
Persistent link: https://www.econbiz.de/10009659342
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AI-powered recommendations : the roles of perceived similarity and psychological distance on persuasion
Ahn, Jungyong; Kim, Jungwon; Sung, Yongjun - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1366-1384
Persistent link: https://www.econbiz.de/10012802312
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The effects of sensory fit on consumer evaluations of co-branding
Ahn, Jungyong; Kim, Ahyeon; Sung, Yongjun - In: International journal of advertising : the review of … 39 (2020) 4, pp. 486-503
Persistent link: https://www.econbiz.de/10012260230