This article presents the results of a laboratory experiment and an online multi-country experiment testing the effect of motor vehicle eco-labels on consumers. The laboratory study featured a discrete choice task and questions on comprehension, while the ten countries online experiment included...

A number of self-beneficial motives can trigger pro-environmental and prosocial behavior of individuals. We focus on the role of the warm glow of giving-the personal benefit people experience when doing good irrespective of the consequences-in the valuation of ethically certified food products....