In this exploratory investigation, we examine changes associated with joining a nominal online group on longer-term behavior of lenders on the leading peer-to-peer microcredit site Kiva.org. Using a random sample of 5,000 Kiva lenders and exploiting a naturalistic field experimental manipulation...

Using two field studies and a laboratory experiment, we test the proposition that participating in a firm-sponsored post-service experience survey can lead customers to make broader inferences than just increasing accessibility of survey responses, and influence their subsequent buying behavior...