Does Membership in a Nominal Online Group Affect Long-Term Customer Behaviors? Results from a Naturalistic Field Experiment on Kiva.org
Year of publication: |
2020
|
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Authors: | Singh, Siddharth S. |
Other Persons: | Dholakia, Utpal M. (contributor) ; Borle, Sharad (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Experiment |
Extent: | 1 Online-Ressource (42 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 13, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2555787 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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