We synthesize and discuss the available knowledge on the role of human cognition biases for sustainability and sustainable behavior. Human cognition biases are defined as any deviation in decision making from the standard framework of rational choice. We distinguish between biases in individual...

In this chapter, we argue that good experimental design and analysis accounts for the notion of construal, a person's subjective interpretation of a stimulus, a situation, or an experimental intervention. Researchers have long been aware of motivations, such as self-presentation, profit seeking,...