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Lim, Weng Marc
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ECONIS (ZBW)
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Hedonic consumption experience in videogaming : a multidimensional perspective
Hollebeek, Linda D.
;
Abbasi, Amir Zaib
;
Schultz, Carsten D.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169614
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2
Videogames-as-a-service : how does in-game value co-creation enhance premium gaming co-creation experience for players?
Ali Hussain
;
Muhammad Farrukh Abid
;
Shamim, Amjad
;
Ding …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235373
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3
It is not about what you read, but how you read it : the effects of sequencing rational and emotional messages on corporate and product brand attitudes
Lim, Weng Marc
;
Teh, Pei-Lee
;
Ahmed, Pervaiz K.
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011903318
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4
Data and resource maximization in business-to-business marketing experiments : methodological insights from data partitioning
Lim, Weng Marc
;
Ahmed, Pervaiz K.
;
Ali, M. Yunus
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 136-143
Persistent link: https://www.econbiz.de/10011990747
Saved in:
5
Fifty years of the Journal of Behavioral and Experimental Economics : a bibliometric review
Kumar, Satish
;
Azar, Ofer H.
;
Pandey, Nitesh
;
Lim, Weng Marc
- In:
Journal of behavioral and experimental economics
96
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013397856
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