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Online ad auctions : an experiment
McLaughlin, Kevin; Friedman, Daniel - 2016 - This version: February 16, 2016
A human subject laboratory experiment compares the real-time market performance of the two most popular auction formats for online ad space, Vickrey-Clarke-Groves (VCG) and Generalized Second Price (GSP). Theoretical predictions made in papers by Varian (2007) and Edelman, et al. (2007) seem to...
Persistent link: https://www.econbiz.de/10011429743
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Online ad auctions : an experiment
McLaughlin, Kevin; Friedman, Daniel - 2016 - This version: February 16, 2016
A human subject laboratory experiment compares the real-time market performance of the two most popular auction formats for online ad space, Vickrey- Clarke-Groves (VCG) and Generalized Second Price (GSP). Theoretical predictions made in papers by Varian (2007) and Edelman et al. (2007) seem to...
Persistent link: https://www.econbiz.de/10011433875
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Seeking Justice : How Harmful Brands Cause Consumers to Punish, Cheat, and Steal
Rotman, Jeff - 2017
We examine how and why consumers engage in retributional acts directed towards brands that are perceived as harmful. Consumers are shown to lie, cheat, and steal as they attribute lower moral worth to harmful brands and this effect is shown to persist in the absence of any attributable brand...
Persistent link: https://www.econbiz.de/10012957772
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Experimental Marketing in Hotel Operations
Vardari, Dr.Sc. Luan - 2019
discipline. This approach has defined consumers as rational decision-making, benefit-focused individuals. Today's consumer … the tourism industry, consumer behavior has an important place in tourism marketing. The analysis of consumer behavior in … from consumer to service, from service towards experiment, has revealed the concept of experiential marketing …
Persistent link: https://www.econbiz.de/10012890103
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Sponsorship Disclosure and Consumer Deception : Experimental Evidence from Native Advertising in Mobile Search
Sahni, Navdeep S. - 2018
consumer confusion and deception. A design based on revealed preference speaks to the “material” standard of regulators; helps …
Persistent link: https://www.econbiz.de/10012936457
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Aggregate Effects of Advertising Decisions : A Complex Systems Look at Search Engine Advertising Via an Experimental Study
Yang, Yanwu - 2020
Purpose: We model group advertising decisions, which are the collective decisions of every single advertiser within the set of advertisers who are competing in the same auction or vertical industry, and examine resulting market outcomes, via a proposed simulation framework named EXP-SEA...
Persistent link: https://www.econbiz.de/10012851957
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Euro-Illusion : A Natural Experiment
Cipriani, Giam - 2014
We collect and analyse data on church collections to assess whether the introduction of Euro notes and coins had real effects on giving. Data for Italy suggests that money is not completely neutral while Irish data suggests a lower degree of money illusion
Persistent link: https://www.econbiz.de/10013059889
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Self-Attribution Bias in Consumer Financial Decision-Making : How Investment Returns Affect Individuals' Belief in Skill
Hoffmann, Arvid O. I. - 2015
Self-attribution bias is a long-standing concept in psychology research and refers to individuals' tendency to attribute successes to personal skills and failures to factors beyond their control. Recently, this bias is also being studied in household finance research and is considered to...
Persistent link: https://www.econbiz.de/10013034567
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An Online Survey Experiment on Ambiguity and Privacy
Acquisti, Alessandro; Grossklags, Jens - 2021
We provide three related approaches to better understand the connections between the literatures on the value of privacy, and economic decision-making. In particular, we consider economic scenarios where individuals lack important information about facets of a privacy choice and where the...
Persistent link: https://www.econbiz.de/10013321918
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Signaling moral values through consumption
Schneider, Florian - 2020
Firms often discourage certain categories of individuals from buying their products, in contrast with typical assumptions about profit maximization. This paper provides a potential rationale for such firm behavior: consumers seek to signal that they have "good" moral values to themselves and...
Persistent link: https://www.econbiz.de/10012308496