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Customer confusion : wie Produktvielfalt dem Unternehmen schaden kann

Kuester, Sabine; Buys, Sebastian - 2009

Persistent link: https://www.econbiz.de/10003932846

Individual-level loss aversion in riskless and risky choices

Gächter, Simon (contributor); Johnson, Eric J. (contributor) - 2007

Loss aversion can occur in riskless and risky choices. Yet, there is no evidence whether people who are loss averse in riskless choices are also loss averse in risky choices. We measure individual-level loss aversion in riskless choices in an endowment effect experiment by eliciting both WTA and...

Persistent link: https://www.econbiz.de/10003586547

Individual-level loss aversion in riskless and risky choices

Gächter, Simon; Johnson, Eric J.; Herrmann, Andreas; … - 2007

Persistent link: https://www.econbiz.de/10003502465

On the influence of the evaluation methods in conjoint design : some empirical results

Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 93-112). 2007

Persistent link: https://www.econbiz.de/10003544602

Order in product customization decisions : evidence from field experiments

Levav, Jonathan; Heitmann, Mark; Herrmann, Andreas; … - In: Journal of political economy 118 (2010) 2, pp. 274-299

Persistent link: https://www.econbiz.de/10008650455

Hedonism versus accuracy : the influence of motivation and affect on the evaluation of multiple gains and losses

Schaffner, Dorothea; Mathur, Pragya; Maheswaran, Durairaj; … - In: Review of managerial science 7 (2013) 4, pp. 417-441

Persistent link: https://www.econbiz.de/10010196976

Product customization via starting solutions

Hildebrand, Christian; Häubl, Gerald; Herrmann, Andreas - In: Journal of marketing research : JMR 51 (2014) 6, pp. 707-725

Persistent link: https://www.econbiz.de/10010471024

On the influence of the evaluation methods in conjoint design : some empirical results

Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 183-208). 2001

Persistent link: https://www.econbiz.de/10001690260

On the influence of the evaluation methods in conjoint design - some empirical results

Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 183-208). 1999

Persistent link: https://www.econbiz.de/10001444700

Individual-level loss aversion in riskless and risky choices

Gächter, Simon; Johnson, Eric J.; Herrmann, Andreas - In: Theory and decision : an international journal for … 92 (2022) 3/4, pp. 599-624

Persistent link: https://www.econbiz.de/10013192409