Building on the seminal paper of Ordover, Saloner and Salop (1990), I study the role of reputation building on … foreclosure in laboratory experiments. In one-shot interactions, upstream firms can choose to build a reputation by revealing … their price history to the current upstream competitor. In particular, integrated firms can establish a reputation to …

remains unclear. In each of six treatments that vary the cooperation premium and the informational basis for reputation … forces of (a) learning about the benefits of reputation, and (b) learning about backward unraveling. We find, inter alia …, that with a high cooperation premium and good information, investment in reputation grows across sets of finitely …