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Experiment
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Güth, Werner
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Liu, Qing
12
Taubinsky, Dmitry
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Dertwinkel-Kalt, Markus
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Messer, Kent D.
11
Wansink, Brian
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Caputo, Vincenzina
10
Falk, Armin
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Gillingham, Kenneth
10
Grohmann, Antonia
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Neururer, Daniel
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Journal of business research : JBR
86
Journal of economic behavior & organization : JEBO
64
Journal of behavioral and experimental economics
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of retailing and consumer services
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Psychology & marketing
48
Journal of behavioral decision making
43
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41
Food policy : economics planning and politics of food and agriculture
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Journal of economic psychology : research in economic psychology and behavioral economics
37
NBER working paper series
31
International journal of hospitality management
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Experimental economics : a journal of the Economic Science Association
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Tourism management : research, policies, practice
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Marketing letters : a journal of research in marketing
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International journal of electronic commerce : IJEC
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American journal of agricultural economics
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European economic review : EER
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International journal of consumer studies
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Journal of travel and tourism marketing
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Working papers in economics and statistics
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Economics letters
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ECONIS (ZBW)
3,442
EconStor
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RePEc
2
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1
When perceived ability to influence plays a role :
brand
co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
2
Generation Z and millennial esports gamers' perceived toxicity risk and game
brand
loyalty : moderated mediation effects of
brand
identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
3
Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following
brand
policy changes
Wiggin, Kyra L.
;
Yalch, Richard F.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 459-472
Persistent link: https://www.econbiz.de/10011344189
Saved in:
4
Authentic omnichannel : providing consumers with a seamless
brand
experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
5
The effects of regulatory fit on customer
brand
engagement : an experimental study of service
brand
activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
6
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
7
Brand
Presence in Decision-Making Involving Decoys
Kubalová, Radka
;
Klepek, Martin
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
Saved in:
8
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
9
Augmented reality is the new digital banking : AR
brand
experience impact on
brand
loyalty
Butt, Asad Hassan
;
Ahmad, Hassan
;
Muzaffar, Asif
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 156-182
Persistent link: https://www.econbiz.de/10014521053
Saved in:
10
Consumer willingness to pay for local designations :
brand
effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
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