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Experiment
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The impact of store-price signals on consumer search and store evaluation
Ho, Hillbun
;
Ganesan, Shankar
;
Oppewal, Harmen
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10009240268
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Experience effect in the impact of free trial promotions
Reza, Sadat
;
Ho, Hillbun
;
Ling, Richard Seyler
;
Shi, Hongyan
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1648-1669
Persistent link: https://www.econbiz.de/10012506018
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