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To think or not to think : the effect of cognitive deliberation on the influence of injunctive versus descriptive social norms
Melnyk, Vladimir; Herpen, Erica van; Fischer, Arnout R. H. - In: Psychology & marketing 28 (2011) 7, pp. 709-729
Persistent link: https://www.econbiz.de/10009241994
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Regulatory fit effects for injunctive versus descriptive social norms : evidence from the promotion of sustainable products
Melnyk, Vladimir; Herpen, Erica van; Fischer, Arnout R. H. - In: Marketing letters : a journal of research in marketing 24 (2013) 2, pp. 191-203
Persistent link: https://www.econbiz.de/10009742800
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Tracing attitude expressions : an eye-tracking study
Giesen, Roxanne I. van; Fischer, Arnout R. H.; Dijk, … - In: Journal of behavioral decision making 29 (2016) 2/3, pp. 232-244
Persistent link: https://www.econbiz.de/10011521462
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Promoting healthy choices from vending machines : effectiveness and consumer evaluations of four types of interventions
Bos, Colin; Lans, Ivo A. van der; Kleef, Ellen van; … - In: Food policy : economics planning and politics of food … 79 (2018), pp. 247-255
Persistent link: https://www.econbiz.de/10012039184
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When demand accelerates demand : trailing the bandwagon
Herpen, Erica van; Pieters, Rik; Zeelenberg, Marcel - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
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Oversized area indications on bonus packs fail to affect consumers' transactional decisions : more experimental evidence on the Mars case
Purnhagen, K. P.; Herpen, Erica van; Kamps, S.; Michetti, F. - In: Journal of consumer policy : consumer issues in law, … 44 (2021) 3, pp. 385-406
Persistent link: https://www.econbiz.de/10012618249
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The impact of social vs environmental sustainability information disclosure on consumer choice of delivery time with varying sustainability concerns
Nguyen Quoc Viet; Leeuw, Sander de; Herpen, Erica van - In: International journal of physical distribution and … 53 (2023) 11, pp. 26-52
Persistent link: https://www.econbiz.de/10014466337