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Industrial marketing management : the international journal for industrial and high-tech firms
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Stretch goals, factual/counterfactual reflection strategies, and firm performance
Yang, Miles M.
- In:
Journal of management studies : JMS
61
(
2024
)
1
,
pp. 141-177
Persistent link: https://www.econbiz.de/10014436433
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Disengaging pro-environmental values in B2B green buying decisions : evidence from a conjoint experiment
Yu, Xiaoyu
;
Tao, Yida
;
Wang, Dan
;
Yang, Miles M.
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 240-252
Persistent link: https://www.econbiz.de/10013494023
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