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ECONIS (ZBW)
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Heart or mind? : the impact of power distance belief on the persuasiveness of cognitive versus affective appeals in education marketing messages
Tu, Lingjiang
;
Kwon, JaeHwan
;
Gao, Huachao
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012801851
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Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model
Kwon, JaeHwan
;
Seo, Yuri
;
Ko, Dongwoo
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 459-471
Persistent link: https://www.econbiz.de/10011633860
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Revisiting attribute framing : the impact of number roundedness on framing
Jain, Gaurav
;
Gaeth, Gary J.
;
Nayakankuppam, Dhananjay
; …
- In:
Organizational behavior and human decision processes : …
161
(
2020
),
pp. 109-119
Persistent link: https://www.econbiz.de/10012428914
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