Revisiting attribute framing : the impact of number roundedness on framing
Year of publication: |
2020
|
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Authors: | Jain, Gaurav ; Gaeth, Gary J. ; Nayakankuppam, Dhananjay ; Levin, Irwin P. |
Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 161.2020, p. 109-119
|
Subject: | Number-roundedness | Granularity | Attribute-framing | Attention | Eye-tracking | Valence-shift | Valence-association | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Markenimage | Brand image | Experiment |
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