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Efficient Methods for Sampling Responses from Large-Scale Qualitative Data

Singh, Surendra - 2016

The World Wide Web contains a vast corpus of consumer-generated content that holds invaluable insights for improving the product and service offerings of firms. Yet the typical method for extracting diagnostic information from online content—text mining—has limitations. As a starting point,...

Persistent link: https://www.econbiz.de/10012994132

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