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Storytelling during retail sales encounters
Gilliam, David A.
;
Zablah, Alex R.
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 488-494
Persistent link: https://www.econbiz.de/10009768987
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Propensity for reciprocity among frontline employees
Gilliam, David A.
;
Rayburn, Steven W.
- In:
The journal of services marketing
30
(
2016
)
3
,
pp. 290-301
Persistent link: https://www.econbiz.de/10011524387
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