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Anreizbasierte Kundenempfehlungen : Forschungsbeiträge zum Forschungsstand und zu den Wirkungen auf den Empfehlenden
Neumann, Madlen - 2015
Persistent link: https://www.econbiz.de/10011504374
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Empowered involvement and word of mouth : an agenda for academic inquiry
Oetting, Martin; Jacob, Frank - 2007
Persistent link: https://www.econbiz.de/10013433060
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Fungibility, labels, and consumption
Abeler, Johannes (contributor); Marklein, Felix (contributor) - 2008
Fungibility of money is a central principle in economics. It implies that any unit of money is substitutable for another and that the composition of income is irrelevant for consumption. We find in a field experiment that even in a simple, incentivized setup many subjects do not treat money as...
Persistent link: https://www.econbiz.de/10003716538
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Memory markers : how consumers recall the duration of experiences
Ahn, Hee-kyung; Liu, Maggie Wenjing; Soman, Dilip - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 508-516
Persistent link: https://www.econbiz.de/10003884453
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Evaluating the benefits of distraction on product evaluations : the mind-set effect
Lerouge, Davy - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 367-379
Persistent link: https://www.econbiz.de/10003895663
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When mental simulation hinders behavior : the effects of process-oriented thinking on decision difficulty and performance
Thompson, Debora Viana; Hamilton, Rebecca W.; Petrova, … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 562-574
Persistent link: https://www.econbiz.de/10003919296
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Effects of temporal distance and memory on consumer judgments
Kim, Yeung-jo; Park, Jongwon; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 634-645
Persistent link: https://www.econbiz.de/10003919325
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The price precision effect : evidence from laboratory and market data
Thomas, Manoj; Simon, Daniel H.; Kadiyali, Vrinda - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 175-190
Persistent link: https://www.econbiz.de/10003973193
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Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah; Fitzsimons, Gráinne - In: Journal of marketing research : JMR 45 (2008) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003696846