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Why do fans go to football games? : a discrete choice analysis of ticket buyers' preferences
Becerra, Mario; Balliauw, Matteo; Goos, Peter; De … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 88-108
Persistent link: https://www.econbiz.de/10014504950
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An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric; Greenwell, T. Christopher; Moorman, Anita - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 3, pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
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Determinants of success in the National Football League's postseason : how important is previous playoff experience?
Pitts, Joshua D. - In: Journal of sports economics 17 (2016) 1, pp. 86-111
Persistent link: https://www.econbiz.de/10011427607
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"I'll do it by myself as I knew it all along" : on the failure of hindsight-biased principals to delegate optimally
Danz, David; Hüber, Frank; Kübler, Dorothea; … - 2013
With the help of a simple model, we show that the hindsight bias can lead to inefficient delegation decisions. This prediction is tested experimentally. In an online experiment that was conducted during the FIFA World Cup 2010 participants were asked to predict a number of outcomes of the...
Persistent link: https://www.econbiz.de/10009724690
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An experimental investigation into the efficacy of sport intellectual property : exploring the effects of congruence, brand equity, and articulation
Jensen, Jonathan A.; Smith, Danielle Kushner - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 116-134
Persistent link: https://www.econbiz.de/10014635122
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The effects of sponsorship termination on the sponsored team's fans and rival fans : a choice modelling experiment
Almaiman, Khaled Hamad - In: Advances in Advertising Research XIV : Harder, Better, …, (pp. 1-9). 2024
Persistent link: https://www.econbiz.de/10015064284
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How Does the Stadium Atmosphere at a College Football Game Affect Behavioral Intentions Across Gender Lines? The Mediating Role of Spectator Satisfaction
Jensen, Ricard W.; Limbu, Yam; Choi, Jeonghwan (Jerry) - 2017
American college football. It also investigates if gender differences are evident in the hypothesized pathways. Survey data … collected from 211 spectators during a 2014 college football game were analyzed using structural equation modeling procedure …
Persistent link: https://www.econbiz.de/10014122956
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An artefactual field experiment of group discrimination between sports fans
Depken, Craig A.; Hoffer, Adam J.; Kidwai, Abdul H. - In: Economics of governance 23 (2022) 3/4, pp. 411-432
Persistent link: https://www.econbiz.de/10013440590
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Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study
Oboudi, Behnam; Elahi, Alireza; Akbari Yazdi, Hossein; … - In: Sport, Business and Management : an international … 13 (2023) 2, pp. 213-227
Persistent link: https://www.econbiz.de/10014317623
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Can consumers see a difference? : an experiment with high-skilled soccer players
Gomez-Gonzalez, Carlos; Dietl, Helmut; Berri, David J.; … - 2021 - Current Version: 15 November 2021
Whether one looks at revenue, public and private investment, or media coverage; men's sports consistently do better than women's sports. Many people argue that these differences are driven by absolute differences in the quality of athletes in men's and women's sports. We begin by noting that...
Persistent link: https://www.econbiz.de/10012820024