How Does the Stadium Atmosphere at a College Football Game Affect Behavioral Intentions Across Gender Lines? The Mediating Role of Spectator Satisfaction
Year of publication: |
2017
|
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Authors: | Jensen, Ricard W. ; Limbu, Yam ; Choi, Jeonghwan (Jerry) |
Publisher: |
[S.l.] : SSRN |
Subject: | Fußball | Football | Hochschule | Higher education institution | Geschlecht | Gender | Sportveranstaltung | Sport event | Kundenzufriedenheit | Customer satisfaction | Experiment | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (18 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Management and Marketing Research, v. 9 (2) p. 41-58 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2016 erstellt |
Classification: | Y8 - Related Disciplines ; Z2 - Sports Economics |
Source: | ECONIS - Online Catalogue of the ZBW |
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