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Experiment
Consumer behaviour
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Morales, Andrea C.
4
Mittal, Vikas
3
Chen, Yixing
2
Sridhar, Shrihari
2
Winterich, Karen Page
2
Amir, On
1
Barone, Michael J.
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Bezawada, Ram
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Carter, Robert E.
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Dahl, Darren W.
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Janakiraman, Ramkumar
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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1
Disgusted or happy, it is not so bad : emotional mini-max in unethical judgments
Winterich, Karen Page
;
Morales, Andrea C.
;
Mittal, Vikas
- In:
Journal of business ethics : JOBE
130
(
2015
)
2
,
pp. 343-360
Persistent link: https://www.econbiz.de/10011337129
Saved in:
2
Tis better to give than receive? : how and when gender and residence-based segments predict choice of donation- versus discount-based promotions
Winterich, Karen Page
;
Carter, Robert E.
;
Barone, Michael J.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 622-634
Persistent link: https://www.econbiz.de/10011411534
Saved in:
3
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
4
Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.
;
Amir, On
;
Lee, Leonard
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
Saved in:
5
How income shapes moral judgments of prosocial behavior
Olson, Jenny G.
;
McFerran, Brent
;
Morales, Andrea C.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10012506521
Saved in:
6
Treatment effect heterogeneity in randomized field experiments : a methodological comparison and public policy implications
Chen, Yixing
;
Sridhar, Shrihari
;
Mittal, Vikas
- In:
Journal of public policy & marketing
40
(
2021
)
4
,
pp. 457-462
Persistent link: https://www.econbiz.de/10012660190
Saved in:
7
Improving cancer outreach effectiveness through targeting and economic assessments : insights from a randomized field experiment
Chen, Yixing
;
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Mittal, Vikas
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012214885
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