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Disgusted or happy, it is not so bad : emotional mini-max in unethical judgments
Winterich, Karen Page; Morales, Andrea C.; Mittal, Vikas - In: Journal of business ethics : JOBE 130 (2015) 2, pp. 343-360
Persistent link: https://www.econbiz.de/10011337129
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Tis better to give than receive? : how and when gender and residence-based segments predict choice of donation- versus discount-based promotions
Winterich, Karen Page; Carter, Robert E.; Barone, Michael J. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 622-634
Persistent link: https://www.econbiz.de/10011411534
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The role of accent standardness in message preference and recall
Morales, Andrea C.; Scott, Maura L.; Yorkston, Eric A. - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
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Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.; Amir, On; Lee, Leonard - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
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How income shapes moral judgments of prosocial behavior
Olson, Jenny G.; McFerran, Brent; Morales, Andrea C.; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 120-135
Persistent link: https://www.econbiz.de/10012506521
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Treatment effect heterogeneity in randomized field experiments : a methodological comparison and public policy implications
Chen, Yixing; Sridhar, Shrihari; Mittal, Vikas - In: Journal of public policy & marketing 40 (2021) 4, pp. 457-462
Persistent link: https://www.econbiz.de/10012660190
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Improving cancer outreach effectiveness through targeting and economic assessments : insights from a randomized field experiment
Chen, Yixing; Lee, Ju-Yeon; Sridhar, Shrihari; Mittal, Vikas - In: Journal of marketing 84 (2020) 3, pp. 1-27
Persistent link: https://www.econbiz.de/10012214885