Purpose: We model group advertising decisions, which are the collective decisions of every single advertiser within the … a proposed simulation framework named EXP-SEA (Experimental Platform for Search Engine Advertising) supporting … experimental studies of collective behaviors in the context of search engine advertising.Design: We implement the EXP-SEA to …

Advertisers seek to maximize profits by investing in advertising. We propose a “cost-per-incremental-action” (CPIA …) pricing model which incorporates the causal contribution of advertising in order to achieve the advertisers' objectives such … recent empirical studies measuring the causal effects of advertising within the context of existing pricing models …

Generic advertising, the promotion of an entire product or service category, is an increasingly common form of inter … to four person groups chose how many resources to contribute to a generic advertising campaign the effectiveness of which …