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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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"Experience" in service : reconstructing an elusive concept through a multi-method triangulation
Fischer, Lukas - 2021
Persistent link: https://www.econbiz.de/10012653558
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The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A.; Prentice, Catherine; Moyle, Brent - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209579
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When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 4, pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
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Antecedents and the underlying mechanism of customer intention of co-creating a dining experience
Im, Jinyoung; Qu, Hailin; Beck, Jeffrey A. - In: International journal of hospitality management 92 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012425014
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Which loyalty program do customers prefer : a coalition program or a single-firm program?
Shirai, Miyuri - In: The journal of services marketing 37 (2023) 5, pp. 563-573
Persistent link: https://www.econbiz.de/10014276931
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The role of peer-to-peer interactions in sharing accommodation : from cocreation experience to peer customer engagement
Pang, Jing; Fu, Xiaorong; Qi, Yuquan - In: International journal of hospitality management 120 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015071021
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Innovationsexperimente : kundenintegrierendes Vorgehensmodell zur Entwicklung mobiler Dienste bei diskontinuierlichen Innovationen
Möller, Matthias - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003280474
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The impacts of customer participation and company reputation on customer-company identification
Xu, Lan; Wang, Tao; Cui, Nan; Su, Suhua - In: International journal of networking and virtual … 10 (2012) 3/4, pp. 247-259
Persistent link: https://www.econbiz.de/10009541403