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The psychology of advertising
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Experiment
Consumer behaviour
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Fennis, Bob Michaël
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Softening the blow : company self-disclosure of negative information lessens damaging effects on consumer judgment and decision making
Fennis, Bob Michaël
;
Stroebe, Wolfgang
- In:
Journal of business ethics : JOBE
120
(
2014
)
1
,
pp. 109-120
Persistent link: https://www.econbiz.de/10010355804
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2
The path of least resistance : regulatory resource depletion and the effectiveness of social influence techniques
Janssen, Loes
;
Fennis, Bob Michaël
;
Pruyn, Ad
;
Vohs, …
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1041-1045
Persistent link: https://www.econbiz.de/10003766340
Saved in:
3
Me, myself, and Ikea : qualifying generic self-referencing effects in brand judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
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