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The contribution of implicit cognition to the Theory of Reasoned Action Model : a study of food preferences
Ackermann, Claire-Lise
;
Palmer, Adrian
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 529-550
Persistent link: https://www.econbiz.de/10010376935
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Consumer anticipation as a performative experience
Vichiengior, Tunyaporn
;
Ackermann, Claire-Lise
;
Palmer, …
- In:
European journal of marketing
57
(
2023
)
11
,
pp. 3005-3039
Persistent link: https://www.econbiz.de/10014448603
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