implementation of ingredient advertising campaigns by many B2B brands and the vast literature on conventional B2C advertising, there …Purpose The purpose of this study is to examine the effectiveness of ingredient advertising. Specifically, the authors … consider the question as to whether ingredient advertising can increase derived demand and favorably influence purchase …

Markets for expert services are characterized by information asymmetries between experts and consumers. We analyze the … effects of consumer information, where consumers suffer from either a minor or serious problem and only experts can infer the … endorsed by good signals and fundamentally changed by bad signals. Experts condition their cheating on a consumer's risk of …

between experts and consumers. The functioning of the market heavily relies on trust on the side of the consumer as well as … behavior of experts, however, is not significantly influenced by the health care framing, nor by the subject pool. …

Do experts adjust their policy recommendations when the facts change? We conduct a large-scale randomized experiment … among 1,224 economic experts across 109 countries that includes two treatments. The first treatment is the geographic and … randomly assigned information treatment that informs experts about the past macroeconomic performance of their country. We find …