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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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ECONIS (ZBW)
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Factors facilitating and impeding the development of export market-oriented behavior : a study of Hong Kong manufacturing exporters
Cadogan, John W.
;
Cui, Charles C.
;
Morgan, Robert
; …
-
2009
Persistent link: https://www.econbiz.de/10003835996
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2
Export stimuli : export intention compared with export activity
Morgan, Robert
;
Katsikeas, Constantine S.
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2008
Persistent link: https://www.econbiz.de/10003655303
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Managerial, organizational, and external drivers of sales effectiveness in export market ventures
Katsikea, Evangelia
;
Theodosiou, Marios
;
Morgan, Robert
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 270-283
Persistent link: https://www.econbiz.de/10003507984
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