Purpose – The purpose of this paper is to seek answers to the question of the impact of different classes of strategy (generic and international) on firm performance in international markets. Design/methodology/approach – Survey of 213 British SME exporters, using EQS. Findings – The paper...

Purpose – The purpose of this paper is to contrast three management orientations relevant for exporters: export, technology and customer orientations. The general hypothesis is that all orientations covariate positively with export performance. However, an alternative hypothesis regarding...