A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession. It discusses cutting-edge concepts, constructs, paradigms theories, models, and cases of corporate strategic leadership

This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at...

Introduction to communication-based management theory -- Perspectives of internal communication in the context of agile corporate management -- Task areas of corporate management and the contribution of internal communication: normative leadership, strategic controlling, organization, innovation...

Part One - Business Landscape: Introductory Economics -- Managerial Economics -- Part Two - Strategic Concepts: General Management Corporate Governance And Business Ethics -- Organizational Behavior -- Leadership & Managerial Skills -- Part Three - Strategic Choices: Decision And Risk Analysis...