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Price promotions are typically offered in groups on websites, mailings and circulars, but little is known about how promotional offers in near proximity affect each other. Across two large-scale field experiments (N=66,184) conducted on a multi-brand coupon website, we find that when lead...
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To create customer-oriented organizations, managers are often asked to promote a values-based vision. Yet, many … managers struggle with transferring their values to employees making strategic value changes difficult. Despite this challenge …, research has yet to demonstrate how managers effectively align values within the sales force, or the impact alignment has on …
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Objective - Leadership has evolved (Cogliser & Brigham 2004) and has become more dynamic than ever before (McClean et. al. 2019). Prior research has shown that ambidexterity generates persistent and conflicting demands within an organization (Koryak et. al. 2018), while others have been...
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The assessment of consumer scholarship must move beyond a mere counting of the number of “A”s on a researcher’s CV to include at least some measure of impact. To facilitate a broader assessment of scholarship in consumer research, we provide detailed statistics on the productivity and...
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