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~subject:"Fachzeitschrift"
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Fachzeitschrift
Werbung
13,855
Zeitschrift
13,683
Advertising
9,790
Werbewirkung
3,801
Advertising effects
3,745
Deutschland
3,159
Konsumentenverhalten
2,916
Consumer behaviour
2,908
Planung
2,688
Theorie
1,902
Theory
1,820
Online-Marketing
1,797
Internet marketing
1,789
USA
1,429
Journal
1,409
Wirtschaft
1,237
Germany
1,162
Statistik
1,116
United States
1,115
Bibliometrie
1,076
Bibliometrics
1,075
Marketing
999
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932
World
903
Markenführung
747
Brand management
743
Geschichte
725
Marketingmanagement
672
advertising
648
Marketing management
647
Wirtschaftswissenschaft
604
Economics
603
Online-Publikation
597
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559
Social web
558
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554
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545
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504
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504
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319
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Article
960
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400
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72
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3
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909
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909
Graue Literatur
222
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222
Arbeitspapier
185
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185
Aufsatz im Buch
51
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51
No longer published / No longer aquired
51
Hochschulschrift
20
Rangliste
19
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19
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15
Sammelwerk
15
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13
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9
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5
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4
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4
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4
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2
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2
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2
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1
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English
1,262
German
107
French
25
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11
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9
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6
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5
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3
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3
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3
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3
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2
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2
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1
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1
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McAleer, Michael
34
Chang, Chia-Lin
33
McCabe, Mark J.
21
Snyder, Christopher M.
15
Chan, Kam C.
14
Wohlrabe, Klaus
13
Haucap, Justus
12
Anderson, David L.
11
Azar, Ofer H.
11
Della Vigna, Stefano
10
DellaVigna, Stefano
10
Kumar, Satish
10
Oxley, Les
10
Tressler, John
10
Card, David E.
9
Heck, Jean L.
9
Mixon, Franklin G.
9
Serenko, Alexander
9
Card, David
8
Ductor, Lorenzo
7
Faria, João Ricardo
7
Heckman, James J.
7
Kaiser, Harry M.
7
Moktan, Sidharth
7
Zheng, Yuqing
7
Baccini, Alberto
6
Besancenot, Damien
6
Bontis, Nick
6
Donthu, Naveen
6
Dumay, John
6
Funk, Patricia
6
Gibson, John K.
6
Iriberri, Nagore
6
Kóczy, László Á.
6
Oswald, Andrew J.
6
Pattnaik, Debidutta
6
Stern, David I.
6
Albers, Sönke
5
Bräuninger, Michael
5
Cioni, Martina
5
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National Bureau of Economic Research
19
Deutsche Fachpresse
2
Edward Elgar Publishing
2
Institut für Wirtschaftspolitik <Hamburg>
2
Latvijas Zinātņu Akadēmija
2
Makedonska Akademija na Naukite i Umetnostite
2
Wissenschaftsgemeinschaft Gottfried Wilhelm Leibniz
2
Académie des Sciences Morales et Politiques <Paris>
1
Akademia Ekonomiczna Imienia Oskara Langego we Wrocławiu
1
Akademija Nauk Belarusi
1
Akademija Nauk Kazachskoj SSR
1
Akademija Nauk Kirgizskoj SSR <Frunze, Ču>
1
Akademija Nauk SSSR
1
Akademija Nauk Ėstonii
1
Akademija Nauk Ėstonii <Tallinn> / Obščestvennye Nauki
1
Akādīmīyat al-Mamlaka al-Maġribīya <ar-Ribāṭ>
1
Berlin-Brandenburgische Akademie der Wissenschaften
1
Brown University / Department of Economics
1
Bălgarska akademija na naukite
1
Center for Social Research and Education <San Francisco, Calif.>
1
De Gruyter Akademie
1
Eesti Teaduste Akadeemia
1
Eesti Teaduste Akadeemia / Humanitar- ja Sotsiaalteadused
1
Eidgenössische Technische Hochschule Zürich
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Referat Wissenschaftliche Politikberatung
1
Friedrich-Schiller-Universität Jena
1
Gdańskie Towarzystwo Naukowe
1
Gdańskie Towarzystwo Naukowe / Wydział Nauk Społecznych i Humanistycznych
1
Georgia Institute of Technology
1
Humboldt-Universität zu Berlin
1
Ingenieurhochschule Köthen
1
Institut des Hautes Études <Tūnis>
1
Instytut Turystyki <Warschau>
1
International Network for the Availability of Scientific Publications
1
József Attila Tudományegyetem
1
Kammer der Technik / Hochschulsektion
1
Katolicki Uniwersytet Lubelski
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Kossuth Lajos Tudományegyetem
1
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NBER working paper series
19
Research policy : policy, management and economic studies of science, technology and innovation
18
Working paper
17
Economic inquiry : journal of the Western Economic Association International
16
Working paper / National Bureau of Economic Research, Inc.
16
NBER Working Paper
14
CESifo working papers
12
Critical perspectives on accounting : an international journal for social and organizational accountability
12
Econometric Institute research papers
12
Journal of political economy
12
Applied economics letters
11
Discussion paper series / IZA
11
International journal of hospitality management
11
Journal of advertising
11
Organization : the critical journal of organization, theory and society
11
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
11
Journal of business ethics : JOBE
10
Applied economics
8
Discussion paper / Tinbergen Institute
8
Journal of knowledge management
8
Managerial finance
8
The journal of economic perspectives : EP ; a journal of the American Economic Association
8
Tourism management : research, policies, practice
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of real estate literature : a publication of the American Real Estate Society
7
The American economic review
7
The review of economics and statistics
7
Accounting, auditing & accountability journal
6
Discussion paper / Centre for Economic Policy Research
6
International journal of physical distribution & logistics management : IJPD & LM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Review of quantitative finance and accounting
6
The American journal of economics and sociology
6
Academy of Management learning & education : AMLE
5
British journal of management : BJM
5
Brookings papers on economic activity : BPEA
5
German economic review
5
IZA Discussion Paper
5
Issues in accounting education
5
Journal of banking & finance
5
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ECONIS (ZBW)
1,426
USB Cologne (EcoSocSci)
9
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1
Fachzeitschriften-Mediaplanung. Die Praxis der Mediaplanung im Industrie-Unternehmen
Merbold, Claus
-
1983
Persistent link: https://www.econbiz.de/10000559606
Saved in:
2
Reflecting on the past 50 years of Long Range Planning and a research agenda for the next 50
Laamanen, Tomi
- In:
Long range planning : LRP ; international journal of …
50
(
2017
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011699574
Saved in:
3
Visual representations of gender and computing in consumer and professional magazines
Cox, Andrew
- In:
New technology, work and employment
24
(
2009
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10003822653
Saved in:
4
Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the Journal of Advertising Research
Robson, Karen
;
Pitt, Leyland F.
;
West, Douglas C.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
Saved in:
5
Hamburger Arbeiten zur Linguistik und Texttheorie : HALT
Hamburg : Hamburger Buchagentur
-
1.1981 -
Persistent link: https://www.econbiz.de/10010452059
Saved in:
6
Trends in advertising research : a longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010
Kim, Kyongseok
;
Hayes, Jameson L.
;
Avant, J. Adam
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 296-316
Persistent link: https://www.econbiz.de/10010408859
Saved in:
7
Advertising of marketing research services to marketers
Arambewela, Rodney
;
Polonsky, Michael Jay
- In:
Journal of international marketing and marketing research
36
(
2011
)
2
,
pp. 59-74
Persistent link: https://www.econbiz.de/10009232305
Saved in:
8
The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
Saved in:
9
Economic concentration in agricultural magazine publishing : 1993 - 2002
Stuhlfaut, Mark W.
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10002562578
Saved in:
10
Arzneimittelwerbung : Anzeigen in medizinischen Fachzeitschriften
Wehking, Erwin
-
1985
Persistent link: https://www.econbiz.de/10012877432
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