Showing 1 - 7 of 7
Persistent link: https://www.econbiz.de/10010358543
Persistent link: https://www.econbiz.de/10011497621
Persistent link: https://www.econbiz.de/10011567695
Persistent link: https://www.econbiz.de/10012061019
Persistent link: https://www.econbiz.de/10011781560
Persistent link: https://www.econbiz.de/10014524950
Purpose – This paper seeks to uncover why and how the combination of family and company history in family businesses implies idiosyncratic opportunities in the process to uncover, activate, and nurture heritage‐based corporate identities and brands. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014691924