Scania's bonneted trucks
Olof Brunninge
| Year of publication: |
2007
|
|---|---|
| Authors: | Brunninge, Olof |
| Published in: |
Organizational identity in practice. - London [u.a.] : Routledge, ISBN 0-415-39839-8. - 2007, p. 19-34
|
| Subject: | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Produktgestaltung | Product design | Lkw-Industrie | Truck industry | Schweden | Sweden |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003534135