Timmons, Shane; Shier, Adam J.; Poluektova, Olga; Lunn, Pete - 2024
Excess clothing consumption severely harms the environment, through greenhouse gas emissions, resource degradation and … fashion" is hidden at the point of purchase. We present a pre-registered, experimental test of two clothing eco …-labelling systems using a large, representative sample of consumers (N = 1,200). Participants used a simulated online clothing store …