Continued lobbying by high-end, American designers for intellectual property-type fashion design protection has … of EU case law and the increase in designer/mass-marketer collaborations. -- intellectual property rights ; fashion … design protection ; imitation ; licensing …

. Findings – When compared with the imitation product, consumers' pre‐purchase evaluation of the prestige fashion product was …. When compared with the prestige product, consumers' pre‐purchase evaluation of the imitation fashion product was …. However, not all variables were significant predictors for both the prestige and imitation fashion product. Research …