The rivial of fashion brands between marketing and history : the case of Italian fashion company Pucci
Elisabetta Merlo and Mario Perugini
| Year of publication: |
2015
|
|---|---|
| Authors: | Merlo, Elisabetta ; Perugini, Mario |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 7.2015, 1, p. 91-112
|
| Subject: | Italy | fashion | Business history | Brand revival | Retro marketing | Bekleidungsindustrie | Clothing industry | Italien | Mode | Fashion | Markenführung | Brand management | Unternehmensgeschichte |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530055