Purpose – This paper seeks to identify the inhibitors and drivers of CSR implementation in fashion garment manufacturing from a supply chain management perspective. Design/methodology/approach – A qualitative case study approach was adopted, using purposive sampling to select seven export...

Purpose The shopper journey can cross a number of channels leading up to the point of a possible purchase, which may be unseen by the retailer or brand for the targeted purchase. The purpose of this paper is to gain a greater understanding of the decision making and purchase intention activity...