Understanding how Millennial shoppers decide what to buy : digitally connected unseen journeys
Year of publication: |
2017
|
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Authors: | Hall, Angela ; Towers, Neil |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 5, p. 498-517
|
Subject: | Decision making | Fashion | Purchase intention | Internet retailing | Marketing communications | Konsumentenverhalten | Consumer behaviour | Mode | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Textilhandel | Textile distribution | Entscheidung | Decision | Marketingmanagement | Marketing management |
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