Narrow search
Showing 1 - 10 of 2,800
Cover Image
The influence of real women in advertising on mass market fashion brand perception
Aagerup, Ulf - In: Journal of fashion marketing and management 15 (2011) 4, pp. 486-502
Persistent link: https://www.econbiz.de/10009372935
Cover Image
Frustrated fatshionistas : an institutional theory perspective on consumer quests for greater choice in mainstream markets
Scaraboto, Daiane; Fischer, Eileen - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 183-206
Persistent link: https://www.econbiz.de/10010383261
Cover Image
Men's and women's implicit negativity towards obese fashion models
Aagerup, Ulf - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 273-288
Persistent link: https://www.econbiz.de/10013270766
Cover Image
Frustrated fatshionistas : an institutional theory perspective on consumer quests for greater choice in mainstream markets
Scaraboto, Daiane; Fischer, Eileen - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1234-1257
Persistent link: https://www.econbiz.de/10009740315
Cover Image
Fashionably voluptuous : normative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.; Huovinen, Annamari - In: Gendering theory in marketing and consumer research, (pp. 50-73). 2017
Persistent link: https://www.econbiz.de/10011610765
Cover Image
From style to status and to power : when and why do stylistic choices in footwear make women feel and act powerful?
Dubois, David; Anik, Lalin - In: Aestetics and style in strategy, (pp. 77-100). 2021
Persistent link: https://www.econbiz.de/10012427864
Cover Image
Factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia : predeterminants of culture and lifestyles in Neom city
Algumzi, Areej - In: Journal of risk and financial management : JRFM 15 (2022) 7, pp. 1-13
Saudi Arabia has been taking various initiatives (such as improving women's rights for reduced dependency on male … lifestyles. In this context, the perceptions towards luxury fashion among the Saudi citizens were identified to be one of the … evaluates factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia, which can act as predeterminants of …
Persistent link: https://www.econbiz.de/10013369044
Cover Image
The impact of socio-cultural structures on (un)veiling western luxury fashion brands : perceptions of Kuwaiti Muslim women
Al-Mutawa, Fajer Saleh; Almutawaa, Doha Saleh; AlJuma, … - In: Journal of international consumer marketing 35 (2023) 4, pp. 367-387
Persistent link: https://www.econbiz.de/10014321488
Cover Image
Who influences the influencer : a network analytical study of an influencer's peer-based importance
Perret, Jens K. - In: International journal of electronic marketing and … 15 (2024) 3, pp. 370-392
Persistent link: https://www.econbiz.de/10015063988
Cover Image
Fashion marketing research
Gray, Patricia - In: Fashion marketing, (pp. 97-128). 2009
Persistent link: https://www.econbiz.de/10003766585