Roy, Subhadip; Sethuraman, Raj; Saran, Rashmita - In: International Journal of Retail & Distribution Management 44 (2016) 4, pp. 426-447
Purpose – The global fashion industry is growing at a rapid pace and developing nations such as India are emerging as major contributors to the same. In such case, most academics and marketers are interested in the variables that influence fashion shopping. The purpose of this paper is to...