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From Little's law to marketing science : essays in honor of John D.C. Little
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Urban, Glen L.
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Liberali, Guilherme
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MacDonald, Erin
; …
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Marketing science : the marketing journal of the …
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2014
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1
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pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
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Morphing banner advertising
Urban, Glen L.
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Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 211-251)
.
2016
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