Morphing banner advertising
Year of publication: |
[2016]
|
---|---|
Authors: | Urban, Glen L. ; Liberali, Guilherme ; MacDonald, Erin ; Bordley, Robert F. ; Hauser, John R. |
Published in: |
From Little's law to marketing science : essays in honor of John D.C. Little. - Cambridge, Massachusetts : The MIT Press, ISBN 978-0-262-02991-9. - 2016, p. 211-251
|
Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Website | Kognition | Cognition | Feldforschung | Field research | Dynamische Optimierung | Dynamic programming | Strategisches Management | Strategic management |
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