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Determinants of mobile advertising effectiveness : a field experiment

Bart, Yakov; Sárváry, Miklós; Stephen, Andrew T. - 2012

Persistent link: https://www.econbiz.de/10009622518

A field study of the determinants of mobile advertising effectivenss

Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - 2012 - Rev. vers. of 2012/38/MKT

Persistent link: https://www.econbiz.de/10009625575

Intrinsic vs. image-related utility in social media : why do people Contribute content to Twitter?

Toubia, Olivier; Stephen, Andrew T. - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 368-392

Persistent link: https://www.econbiz.de/10009759906

Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions

Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285

Persistent link: https://www.econbiz.de/10010380962

How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed

Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766

Persistent link: https://www.econbiz.de/10011634055

Micro-Finance Decision Making : A Field Study of Prosocial Lending

Galak, Jeff - 2014

Prosocial lending in the form of micro-financing, small uncollateralized loans to entrepreneurs in the developing world, has recently emerged as a leading contender as a cure for world poverty. Our research investigates, in a field setting with real world and consequential data, the...

Persistent link: https://www.econbiz.de/10013069652