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Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount

Fajardo, Tatiana M.; Townsend, Claudia; Bolander, Willy - In: Journal of marketing 82 (2018) 2, pp. 142-152

Persistent link: https://www.econbiz.de/10011810277

Envy and the Islamic revival : experimental evidence from Tunisia

Fourati, Maleke - In: Journal of comparative economics : the journal of the … 46 (2018) 4, pp. 1194-1214

Persistent link: https://www.econbiz.de/10012109538

Viral altruism? : generosity and social contagion in online networks

Lacetera, Nicola; Macis, Mario; Mele, Angelo - 2014

How do the social media affect the success of charitable promotional campaigns? We use individual-level longitudinal data and experimental data from a social-media application that facilitates donations while broadcasting donors' activities to their contacts. We find that broadcasting is...

Persistent link: https://www.econbiz.de/10010355754

Incentives and the design of charitable fundraisers : lessons from a field experiment

Carpenter, Jeffrey P.; Matthews, Peter Hans - 2015

inform fundraising choices. …

Persistent link: https://www.econbiz.de/10010502690

Recognition and cross-cultural communications as motivators for charitable giving : a field experiment

Mason, Dyana P. - In: Nonprofit and voluntary sector quarterly 45 (2016) 1, pp. 192-204

Persistent link: https://www.econbiz.de/10011452026

Does online fundraising increase charitable giving? : a nationwide field experiment on Facebook

Adena, Maja; Hager, Anselm - 2022 - revised

Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure … measurement issues. We found that (i) video fundraising increased donation frequency and value to Save the Children during the …

Persistent link: https://www.econbiz.de/10012793072

The sequencing of gift exchange : a field trial

Carpenter, Jeffrey P. - 2017

There is now an extensive literature on "gift exchange" showing that when principals and agents can trade "gifts" (rewards that should not emerge in a competitive equilibrium), exchange becomes more efficient. However, it is not obvious how gift exchange should be organized if the principal's...

Persistent link: https://www.econbiz.de/10011647476

Greedy or grateful? : asking for more when thanking donors

Sudhir, K.; Fong, Hortense; Roy, Subroto - 2019

Persistent link: https://www.econbiz.de/10012053172

Does online fundraising increase charitable giving? : a nation-wide field experiment on Facebook

Adena, Maja; Hager, Anselm - 2020

Does online fundraising increase charitable giving? We implemented a natural field experiment across Germany, randomly … assigning all of the country's 8,000 zip codes to Save the Children Facebook fundraising videos or a pure control and studied … fundraising increased donation frequency and value to Save the Children during the campaign and in the subsequent five weeks; (ii …

Persistent link: https://www.econbiz.de/10012179173

The shape of warm glow : field experimental evidence from a fundraiser

Carpenter, Jeffrey P. - 2018

Theory commonly posits agents who care both for the level of provision of a public good and the extent to which they personally contribute to the cause. Simply put, agents feel some "warm glow" from the donations they make. I discuss a fundraiser devised to exogenously vary the incentive to give...

Persistent link: https://www.econbiz.de/10011898935

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