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Retaining the primetime television audience
Jardine, Bryony; Romaniuk, Jenni; Dawes, John G.; Beal, … - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
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Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia; Romaniuk, Jenni; Sharp, Byron - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
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Television: back to the future
Sharp, Byron; Beal, Virginia; Collins, Martin - In: Journal of advertising research 49 (2009) 2, pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
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Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven; Beal, Virginia; Wooley, Brooke; Varan, … - In: Journal of business research : JBR 120 (2020), pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
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The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni; Hartnett, Nicole - In: European journal of marketing : EJM 51 (2017) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10011626384