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~subject:"Fernsehprogramm"
~subject:"Großbritannien"
~subject:"Werbung"
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Fernsehprogramm
Großbritannien
Werbung
Fernsehen
1,999
Television
1,397
USA
331
Deutschland
316
Rundfunk
299
television
248
Germany
233
Broadcast
186
United States
183
Rundfunkpolitik
141
Television programme
141
Broadcasting policy
130
Theorie
128
Mediennutzung
123
Theory
122
Media usage
120
Internet
114
communication technology
107
Fernsehwerbung
103
Television advertising
100
Filmwirtschaft
99
Film industry
98
Media industries
97
Mediensektor
97
Advertising
96
EU countries
93
EU-Staaten
93
Consumer behaviour
91
United Kingdom
89
Aufsatzsammlung
88
Wettbewerb
86
Welt
84
World
82
Konsumentenverhalten
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Werbewirkung
78
Competition
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168
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7
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21
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18
Thesis
14
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9
Sammelwerk
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2
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2
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2
Gutachten
2
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1
Catalog of products and producers
1
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1
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1
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1
Marktinformation
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Kind, Hans Jarle
6
Nilssen, Tore
6
Stennek, Johan
5
Sørgard, Lars
5
Anderson, Simon P.
4
Coate, Stephen
4
Moshary, Sarah
4
Song, Jihong
4
Beal, Virginia
3
Chadi, Adrian
3
Collins, Richard
3
Gunter, Barrie
3
Hoffmann, Manuel
3
Humphreys, Brad R.
3
Pérez, Levi
3
Romaniuk, Jenni
3
Rott, Armin
3
Schellhaaß, Horst-Manfred
3
Tainsky, Scott
3
Wilbur, Kenneth C.
3
Bellman, Steven
2
Berg, Hartmut
2
Blumler, Jay G.
2
Briggs, Asa
2
Comstock, George
2
Elbing, Sabine
2
Etayo, Cristina
2
Evens, Tom
2
Forrest, David
2
Fritsch, Christoph
2
Garnham, Nicholas
2
Guitart, Ivan A.
2
Hafkemeyer, Lutz
2
Hartmann, Sven Alfred
2
Hervet, Guillaume
2
Holznagel, Bernd
2
Johnson, Catherine
2
Katz, Klaus
2
Kent, Robert J.
2
Locksley, Gareth
2
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Großbritannien / Office of Communications
3
Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland
2
IP Deutschland GmbH <Köln>
2
National Bureau of Economic Research
2
Political and Economic Planning
2
Arbeitsgemeinschaft Rundfunkwerbung / Media-Marketing
1
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
1
British Broadcasting Corporation
1
British Film Institute
1
Bundesverband Deutscher Zeitungsverleger
1
CESifo GmbH <München>
1
Carnegie Commission on Educational Television
1
Centre National d'Etudes des Télécommunications <Paris>
1
Centre National du Cinéma et de l'Image Animée
1
Centre d'Etudes et de Recherches sur la Vie Economique dans les Pays Anglo-Saxons <Paris>
1
Direktorenkonferenz der Landesmedienanstalten
1
Ekonomiska Forskningsinstitutet
1
Frankreich / Conseil supérieur de l'audiovisuel
1
Great Britain / Commission on Industrial Relations
1
Great Britain / Interim Action Committee on the Film Industry
1
Great Britain / Post Office
1
Grossbritannien / Central Office of Information / Reference Division
1
Großbritannien / Department of Trade and Industry
1
Handelshögskolan i Stockholm / Fonden för Handels- och Distributionsforskning
1
Independent Television Authority
1
Institut für Arbeitsmarkt- und Berufsforschung
1
Institut national de la communication audiovisuelle <Bry-sur-Marne>
1
International Film and Television Council
1
John and Mary R. Markle Foundation
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Landesanstalt für Rundfunk Nordrhein-Westfalen
1
Robert Schuman Centre for Advanced Studies
1
UNESCO
1
United States / Congress / House / Committee on the Judiciary
1
Universität Duisburg <1980-2002>
1
Unión de Televisiones Comerciales Asociadas
1
Zweites Deutsches Fernsehen
1
Zweites Deutsches Fernsehen <Mainz> / Ausschuss für Kultur und Wissenschaft
1
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Published in...
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Esomar congress
5
Journal of marketing communications
5
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
ATV series of technical research studies
4
The economic journal : the journal of the Royal Economic Society
4
Arts and the market
3
International journal of sport finance
3
Journal of sports economics
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Prometheus : critical studies in innovation
3
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
3
Schriften zur Rundfunkökonomie
3
Wirtschaft und Werbung : WW ; Fachblatt für d. Werbeberufe ; Organ d. Fachorganisationen
3
"The application of market and social research for more efficient planning" : ESOMAR special groups
2
Applied economics letters
2
CESifo working papers
2
Die Anzeige : d. Fachzeitschr. für Werbung
2
European journal of marketing : EJM
2
Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
2
Houghton Mifflin Adviser in Marketing
2
IFN working paper
2
Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management
2
Information economics and policy : IEP
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International screen industries
2
JMM : the international journal on media management
2
Journal of marketing research : JMR
2
Journal of media business studies
2
NBER Working Paper
2
NBER working paper series
2
P / the Rand Corporation
2
Reports and papers on mass communication
2
Review of industrial organization : RIO
2
Strategien erfolgreicher TV-Marken : eine internationale Analyse
2
Studien zur Ordnungspolitik im Fernsehwesen
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The American economic review
2
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
2
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Source
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ECONIS (ZBW)
330
USB Cologne (EcoSocSci)
44
EconStor
2
USB Cologne (business full texts)
1
RePEc
1
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1
Towards a Bourdieusian analysis of the social composition of the UK film and
television
workforce
Randle, Keith
;
Forson, Cynthia
;
Calveley, Moira
- In:
Work, employment & society : a journal of the British …
29
(
2015
)
4
,
pp. 590-606
Persistent link: https://www.econbiz.de/10011325771
Saved in:
2
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
3
An exploration of shared services agreements within US local
television
markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
4
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
5
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
6
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
7
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
8
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
9
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
10
Gender and
television
viewership of professional football
Tainsky, Scott
;
Xu, Jie
- In:
International journal of sport finance
14
(
2019
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012155494
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