//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Fernsehwerbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects of animation and rotos...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Fernsehwerbung
Arzneimittel
5
Pharmaceuticals
5
Direct marketing
4
Direktmarketing
4
Advertising effects
3
Pharmaceutical industry
3
Pharmaindustrie
3
Werbewirkung
3
prescription drugs
3
Advertising
2
Communication
2
Consumer behaviour
2
Konsumentenverhalten
2
Marketing
2
Risiko
2
Risk
2
Television advertising
2
Werbung
2
risk communication
2
Adequate provision
1
Advertisements
1
Animation
1
Arbeitsgruppe
1
Arzneimittelrecht
1
Beverages
1
Child
1
Children
1
Comparative advertising
1
Conflict
1
Counter-advertising
1
DTC
1
Digital divide
1
Digitale Spaltung
1
Direct-to-consumer
1
Direct-to-consumer (DTC) advertisements
1
Dispute settlement
1
Experiment
1
Food
1
Food and Drug Administration Amendments Act
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Betts, Kevin R.
2
Aikin, Kathryn J.
1
Davis, Christine N.
1
Johnson, Mihaela
1
Jordan, Alyssa
1
Kelly, Bridget J.
1
O'Donoghue, Amie C.
1
O’Donoghue, Amie C.
1
Paquin, Ryan S.
1
Squire, Claudia M.
1
Sullivan, Helen W.
1
Williams, Peyton
1
more ...
less ...
Published in...
All
Journal of advertising research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Superimposed text size and contrast effects in DTC TV advertising : which presentation format is best for Rx drug messaging to consumers?
Paquin, Ryan S.
;
O'Donoghue, Amie C.
;
Kelly, Bridget J.
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012643004
Saved in:
2
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->