An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Year of publication: |
2016
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Authors: | Aikin, Kathryn J. ; O’Donoghue, Amie C. ; Squire, Claudia M. ; Sullivan, Helen W. ; Betts, Kevin R. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 35.2016, 1, p. 108-123
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Subject: | direct-to-consumer | prescription drugs | advertisements | toll-free statement | Food and Drug Administration Amendments Act | Arzneimittel | Pharmaceuticals | Werbewirkung | Advertising effects | Pharmaindustrie | Pharmaceutical industry | Fernsehwerbung | Television advertising | Direktmarketing | Direct marketing |
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