Fang, Lu; Chen, Yanyou; Farronato, Chiara; Yuan, Zhe; … - National Bureau of Economic Research - 2024
Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool … for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on … consumer search and purchasing behavior. We collaborate with one of the largest e-commerce platforms in China and study its …